The Inspirational Journey of Valarie Pickett (the owner):

from Humble Beginnings to Pioneering Beauty Supply Excellence

Four years ago, Valarie Pickett embarked on a journey that many doubted she could complete. Fueled by determination and a vision to create something special, she opened her beauty supply store against all odds, becoming a trailblazer in South Carolina as one of the first Black-owned beauty supply businesses in the state and the only one in her area. Her story is one of resilience, passion, and breaking barriers in an industry where representation and inclusivity matter most.

Valarie’s dream didn’t begin with a storefront; it started in her home. Selling beauty products to friends, family, and her community, she worked tirelessly to build trust and a loyal customer base. Her background in sales became her superpower, equipping her with the skills to understand her customers’ needs and the determination to meet them.

Opening a physical store came with its challenges. Some doubted her ability to succeed, questioning whether her vision of a clean, friendly, and welcoming space that offered high-quality, affordable products was sustainable. But Valarie saw the gap in the market—and the need. She believed everyone deserved a beauty supply store where they felt valued, respected, and served with excellence.

Her dedication paid off. Not only did she create a welcoming haven for beauty enthusiasts in her community, but she also proved that representation matters. Her store became more than a place to shop—it became a symbol of pride and possibility for others aspiring to break barriers.

But Valarie didn’t stop there. Recognizing the growing demand for accessibility and convenience, she expanded her business online to serve clients nationwide. Now, with fast shipping (complete with tracking), buy-now-pay-later options through Klarna and Affirm, and 24/7 customer service, she ensures every customer receives the exceptional experience her local shoppers have come to love. Every package is carefully packed with a personal touch, reflecting her commitment to quality and care.

Valarie Pickett’s story is a testament to the power of perseverance and vision. What started as a home-based hustle has grown into a thriving beauty empire, redefining what it means to serve customers with excellence. Her journey inspires others to chase their dreams, challenge the status quo, and always believe in themselves—even when others don’t.

Today, Valarie continues to uplift her community and redefine the beauty supply industry, proving that when passion meets purpose, anything is possible.